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E-commerce Case study

Urban Store

A faster path from discovery to checkout.

A modern commerce platform that balances product storytelling, fast browsing, and confident purchasing.

Industry
E-commerce
Engagement
UX design · E-commerce engineering · Analytics
Focus
Product experience
Urban Store product experience
Selected workWoners / Urban Store
01 / Context

The challenge

Make the complex operationally clear.

What stood in the way

The existing experience made product discovery slow and created uncertainty around variants, delivery, and checkout.

How we responded

We redesigned navigation, search, product detail, cart, and fulfillment messaging as one continuous shopping journey.

02 / Product system

Core experience

Designed as one connected operating experience.

01

Smart catalog discovery

02

Product comparison

03

Streamlined checkout

04

Order visibility

03 / Outcome

The result

A stronger operating experience.

The resulting platform makes catalog exploration clearer, highlights the right decision information, and removes avoidable checkout friction.

3-step
checkout flow
Fast
catalog navigation
Unified
order journey

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